Monday, September 27, 2004

Its All Well & Good, But......

The affiliates pressure on their CBS mothership has become a story. However, it wont change a thing. CBS will ride the "internal investigation" schtick until all the furor dies down (and it will, most likely after the election).
The only thing that will force necessary changes on a compressed timeframe is pressure from the advertisers. Once Madison Avenue pulls their support, CBS will take notice.
Clearly they care little of their reputation, but I guarantee you they care a lot about their wallet.

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